What should I post on LinkedIn?
LinkedIn content works best when it has a professional reason to exist. Teach something you know, explain a lesson from real work, break down a project, discuss a problem, or share a useful framework.
Use a clear opening. State the problem, observation, or lesson first, then support it with examples. Avoid long introductions before the reader reaches the point.
Vary the format. LinkedIn's creator guidance has highlighted images and video, polls, and documents as ways to communicate different kinds of information.
Treat posts as conversations rather than broadcasts. Respond to thoughtful comments, ask useful questions when you genuinely want responses, and add insight to other people's discussions.
Keep your own perspective. LinkedIn's current guidance on AI-assisted content says AI can help refine writing, but the content should still reflect the member's own voice, perspective, and experience.
Frequently asked questions
What should I post on LinkedIn?
A lesson from real work, a useful breakdown, or a question you can answer. A recycled quote is easy to skip.
How often should I post?
Once or twice a week is enough if the posts are specific. Daily posting is optional.
Do hashtags matter?
A few relevant ones can help. The first two lines matter more, because that is what people see before they expand the post.
Can I write with AI?
You can draft with it. The example and the opinion should be yours. LinkedIn has asked that AI-assisted posts still reflect the member.
Should I post documents or video?
Use the format that fits the idea. A checklist can be a document. A demo can be a short video.
What should I avoid?
Fake stories, invented metrics, and comments that are only there to be seen.
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