Learning area

How do I get my website found on Google?

Search is a matching problem: a question, a page, and a reason to trust it. The path here runs from the definition to measurement, in the order the work actually happens.

Guides

The path

  1. 01FundamentalsWhat SEO is, and what it is not. A matching problem between a query and a useful page.
  2. 02How search engines workCrawl, index, rank. The only model you need before tactics.
  3. 03Search intentWhy the query exists, and what a good result is supposed to do.
  4. 04Keyword researchFinding the language people already use, then choosing what you can honestly answer.
  5. 05On-page SEOTitles, structure, and pages that answer one thing cleanly.
  6. 06Technical SEOThe parts that let a good page be discovered, crawled, and kept.
  7. 07AuthorityWhy other pages point to you, and how that happens without theatre.
  8. 08Measuring resultsThe visits that matter, and whether people did the thing the page was for.