Websites
How do I build a business website?
Define the job
A business website should do something measurable for the business: explain an offer, generate enquiries, support sales, provide information, accept bookings, or help existing customers.
Write the primary job in one sentence. Then identify the audience and the questions that stop them from taking the next step.
Build the information architecture
Give important offers their own pages when they deserve a complete explanation. Keep navigation understandable and make contact or conversion actions easy to find.
Use real evidence where available: examples of work, process details, qualifications, documentation, product information, or customer-facing facts you can substantiate. Do not invent testimonials, clients, statistics, or outcomes.
Write before decorating
The page should explain what the business does, who it helps, why the offer is relevant, what the process looks like, and what the visitor can do next. Design should make that information easier to understand rather than hide it.
Make it discoverable
Give each important page a clear title and heading, use descriptive internal links, make the pages crawlable, and keep the content useful and original. Search visibility comes from a combination of discoverability, relevance, technical accessibility, and the usefulness of the page.
Sources and further reading
Frequently asked questions
What pages does a business website need?
What you do, who it is for, proof you can do it, and how to enquire. Prices help when you are willing to publish them.
Do I need a blog?
Only if you will keep it useful. A stale blog does not make a business look active. A few clear service pages are enough.
What should the homepage say?
The offer, in one screen, and the next step. A slogan with no explanation makes people leave.
Should I copy a competitor's site?
No. You can note what questions they answer. Your pages should describe your work and your proof.
How do customers contact me?
Show a method you actually answer: a form that emails you, or a published address. Do not hide the only contact behind an account.
Does a business site need to be in English?
Use the language your customers read. Add another language only when you can maintain both.
Related guides
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