SEO
What is on-page SEO?
On-page SEO is the work you do within a page: its subject, title, headings, visible content, links, images, and supporting metadata. The goal is clarity, not repeating a keyword as many times as possible.
Give each important page a descriptive, unique title and a clear main heading. Explain the topic early, then organize the rest into sections that answer natural follow-up questions.
Use the words people actually use when they make sense, but write for humans. Descriptive image alt text, useful link text, semantic HTML, and readable structure help both accessibility and search understanding.
Internal links are part of on-page SEO. Link from relevant pages using anchor text that tells the visitor what they will find. Important pages should be reachable through normal crawlable links.
Review the page as a visitor: Can I tell what this page answers in a few seconds? Can I find the next question without searching again? Does the page provide enough substance to finish the task?
Sources and further reading
Frequently asked questions
What is on-page SEO?
It is the work on the page itself: the title, the heading, the first answer, the links, and the words that match the question.
Where should the main topic appear?
In the title, the H1, and the opening paragraph, written as a person would say it. Then answer the question. Do not hide the point.
Do I need an exact keyword in the title?
Use the language of the search if it is honest. A natural question is better than a stuffed title that is hard to read.
How long should a page be?
Long enough to answer the question. A short complete answer beats a long page padded to hit a word count.
What is a meta description for?
It is the summary a search result may show. It does not rank the page by itself. Write it so the right person wants to click.
Should every image have alt text?
Yes when the image carries meaning. Describe the image. Do not paste a keyword list into the alt text.
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